Promoting Live Sex Cams – Choosing the right sponsor
Either if you are just getting into the live sex cams adult niche, or you are already in it for a while, this article might be worth a look.
- Contents:
- Intro
- Model Dupes
- Average Amount of Models Online
- Payout Rates
- Promo Tools
- RCams – The Right Way to Promote Live Sex Cams
- Content Starvation
- Traffic
- Sponsors Overview
- Some Gibberish to End With
Intro
When you decide to start promoting a live sex cams adult sponsor, there are a couple of aspects you might want to consider before making the effort of promoting them, such as:
-average amount of models online
-payout rates
-promo tool they offer
-live models quality
-payment options
-support
Live models quality can’t really be discussed, since the tastes may vary and after all, it isn’t you who decides how good looking models are, but the visitor. Payment options now include almost everywhere the ePassporte option, which should work with most of the countries/locations and has convenient fees. Hence, unless you can get a check or a wire, you can always go with ePassporte. Support is fairly equal with all sponsors, most of them offering live IM support and some of them discussion boards where you can debate your promoting issues. So, let’s just focus on average amount of models online, payout rates and promo tool they offer.
This article will compare 5 of the most important live sex chat sponsors:
Webcams.com
LiveJasmin.com – AWE / Adult Webmaster Empire
ImLive.com – PussyCash
Cams.com – StreamRay
iFriends.com – ClickCash
Model Dupes
Model dupes occur when the very same chat model runs 2 or more (multiple) sessions at the same time, on the same sponsor. For example Jane Doe is a live model at some sponsor; she logs into her chat model account and starts running the following screennames: JaneDoe1, PerkyDoe, GorgeousDoe. On the promo tools, the sponsor will list her as 3 different and separate models, as if those chat session host were 3 different persons, even if in fact they are the very same person – Jane Doe. The 3 screennames may have different profile photos but the person in the photos will be the same. The live webcam stream will also show the very same person – Jane Doe. Imagine a visitor browsing your live sex cams list and bumping into the same face after a couple of photos.
Bottom line: model dupes are both irritating and bring no extra profit, not to mention that they might wash away your visitor. If you like them, it’s up to you. Let me see if I can actually find some online right now
Same girl, listed as 2 different models, on one of the sponsors we are talking about. Anyway, following is the stats regarding the model dupes:
Average Amount of Models Online:
Best way to expose it, is by looking at the actual numbers. Following are a couple of snapshots of the online models numbers, with a breakdown by niche.
Note: LiveJasmin.com and iFriends.com allow model dupes.
Webcams.com 136
LiveJasmin.com 559
ImLive.com 477
Cams.com 188
iFriends.com 332
Gay
Webcams.com 14
LiveJasmin.com 89
ImLive.com 66
Cams.com 6
iFriends.com 24
Tranny
Webcams.com 40
LiveJasmin.com 107
ImLive.com 177
Cams.com 19
iFriends.com 66
Lesbians
Webcams.com 15
LiveJasmin.com 17
ImLive.com 22
Cams.com 9
iFriends.com 7
Couple
Webcams.com 20
LiveJasmin.com 47
ImLive.com 33
Cams.com 22
iFriends.com 19
Mature
Webcams.com 25
LiveJasmin.com 155
ImLive.com 40
Cams.com 19
iFriends.com 23
Fetish
Webcams.com 6
LiveJasmin.com 33
ImLive.com 56
Cams.com 11
iFriends.com 20
Note: Some sponsors use model dupes, therefore the numbers might be irrelevant.
Webcams.com 121
LiveJasmin.com 451
ImLive.com 436
Cams.com 148
iFriends.com 239
Gay
Webcams.com 9
LiveJasmin.com 52
ImLive.com 57
Cams.com 6
iFriends.com 1
Tranny
Webcams.com 40
LiveJasmin.com 98
ImLive.com 186
Cams.com 20
iFriends.com 42
Lesbians
Webcams.com 18
LiveJasmin.com 17
ImLive.com 0
Cams.com 5
iFriends.com 3
Couple
Webcams.com 17
LiveJasmin.com 28
ImLive.com 27
Cams.com 14
iFriends.com 16
Mature
Webcams.com 21
LiveJasmin.com 100
ImLive.com 27
Cams.com 13
iFriends.com 13
Fetish
Webcams.com 9
LiveJasmin.com 32
ImLive.com 44
Cams.com 8
iFriends.com 19
Note: Some sponsors use model dupes, therefore the numbers might be irrelevant.
-Why breakdown by niche, and not total online cams? With some sponsors, an online model can decide to be listed in one or more categories. Therefore, some sponsors would get to ridiculous numbers compared to the others, since they allow one single model to boost multiple categories, instead of counting the model as one single model. To be more specific, if a model decides to get listed as `girls online`, `fetish` and `mature`, that sponsor would instantly get +3 to the models amount count, instead of +1 for one single model.
-How useful are those numbers? True, quantity doesn’t also mean quality. But presenting your visitor with multiple models, allows him/her to choose one. In other words, quantity might mean variety, in not necessary quality. If the numbers are important and if you want to promote a sponsor with a larger variety of models, is completely up to you.
Payout Rates
Payout rates affect how much you get paid for your traffic. Also, you can either choose an instant Pay Per Sale (PPS) profit, no matter how much the visitor spends on cams, or you can choose a Revenue Share (REVS) profit, getting a cut of whatever the visitor spends on cams. Many people keep asking: “what should I go for when promoting SponsorX, PPS or REVS?”. There a couple of aspects regarding the profit model you may decide to choose while promoting cams:
-PPS has been thoroughly thought by the sponsor and no, they are not bluffing when they offer you $X for a single visitor signup, no matter if he spends a dime on cams. The revenue over time, on the long run, will always cover the PPS amount of bucks a sponsor pays you for the signup. I am talking about collective revenue from all visitors, big spenders boosting the small time spenders, bringing a certain balance to the game.
-On the other hand, don’t expect that the REVS percent has not also been as thoroughly thought as the PPS bucks amount.
-REVS only (mostly) gives results on the long run. Do you afford to wait that long? Will you still be in the game that long? Just asking
-Remember that we are talking about webcam chat, not your average subscription porn. This means that a visitor can spend massive bucks in a single day, just to chat with the model; unlike subscription type of porn where they can only pay the subscription fee and they are done for the rest of the month/period. Hence, if a user spends let’s say $1,000 on cams during one year, you might want to bank that as 20% REVS = $200, not $25 PPS.
Just to get a clear view, here is a breakdown of the payout rates for each sponsor.
Note: some sponsors offer progressive payout rates in PPS models, like for example: $40 per sale for less then 10 signups, $50 per sale for 10-20 signups, $60 per sale for 20-50 signups, etc. Basic payout rates only, are listed here; if you qualify for something like over 751+ signups, you surely already know what the business is.
PPS = $42 Trial PPS / $25 Free PPS
Either one requires a credit card to signup, the charge being $4.99 for trial, or $1 for free.
REVS = 60% Subscription REVS / 25% cam spending REVS
Subscriptions don’t mean big bucks, just some extra, hence the high percent.
PPS vs. REVS for trials = $168
$42 / 25% x 100 = $168 cams spending required for a REVS referred visitor to reach the PPS amount
(Note: actually it is $166.75, since you also get 25% from the $4.99 trial)
PPS vs. REVS for free = $100
Math: $25 / 25% x 100 = $100 cams spending required for a REVS referred visitor to reach the PPS amount.
Fact: a $0 spending visitor (a visitor that only signs up under your REVS referral, without spending a dime though) will have to be balanced by another $336 spending visitor, so that you bank at least the same amount with REVS as with PPS.
Bottom line: your visitor must spend $168, so that you bank at least the same amount with REVS as with PPS. Over that amount, REVS beats PPS.
(Note: free also requires a credit card, like trial, so you might as well go the trial way if you wanna do PPS)
LiveJasmin.com
PPS = $40
REVS = 30%
PPS vs. REVS = $133
Math: $40 / 30% x 100 = $133 cams spending required for a REVS referred visitor to reach the PPS amount.
Fact: a $29.99 (this is the minimum and forced to purchase amount, in order to register) spending visitor (a visitor that signs up under your REVS referral, and spends no extra money on cams) will have to be balanced by another $236 spending visitor, so that you bank at least the same amount with REVS as with PPS.
Bottom line: your visitor must spend $133, so that you bank at least the same amount with REVS as with PPS. Over that amount, REVS beats PPS.
ImLive.com
PPS = $32 for 1-10 signups / ..progresive.. / $100 for over 751 signups (lol)
REVS = 20%
PPS vs. REVS = $160
Math: $32 / 20% x 100 = $160 cams spending required for a REVS referred visitor to reach the PPS amount.
Fact: a $0 spending visitor (a visitor that only signs up under your REVS referral, without spending a dime though) will have to be balanced by another $320 spending visitor, so that you bank at least the same amount with REVS as with PPS.
Bottom line: your visitor must spend $160, so that you bank at least the same amount with REVS as with PPS. Over that amount, REVS beats PPS.
Cams.com
PPS = $110 for 1-50 signups / $150 for over 50 signups
REVS = 20%
PPS vs. REVS = $550
Math: $110 / 20% x 100 = $550 cams spending required for a REVS referred visitor to reach the PPS amount
Fact: a $0 spending visitor (a visitor that only signs up under your REVS referral, without spending a dime though) will have to be balanced by another $1,100 spending visitor, so that you bank at least the same amount with REVS as with PPS.
Bottom line: your visitor must spend $550, so that you bank at least the same amount with REVS as with PPS.
iFriends.com
No REVS in here. You can only go PPS.
1-10 $40 (base payout)
11-50 $45 ($5 volume bonus)
51-100 $50 ($10 volume bonus)
101-250 $55 ($15 volume bonus)
251-750 $60 ($20 volume bonus)
751-1000 $70 ($30 volume bonus)
1001+ $80 ($40 volume bonus)
On the other hand, even if you are so hooked on REVS and put your trust in it, you just can’t omit the flashing promotion campaigns like $150 PPS for a limited period of time (ImLive – PussyCash). Switching to PPS for that period can’t be that bad.
Overall, if you still are not sure what profit model you should promote and you can’t predict the weather, try one model for a period, switch to the other model for another period and compare how much you banked in those 2 periods. Highest numbers win.
One other simple method to decide a profit type to promote, would be to run into REVS mode for a period. After you get a reasonable amount of sales, take a look at the numbers. If the total amount of visitors that made purchases under your referral multiplied by the PPS bucks value, is shorter then what you actually banked while being in REVS mode, then you got pretty good spenders in your traffic and you should stick with REVS. If the amount is considerably higher, you probably should turn to PPS, your traffic containing visitors with some smaller pockets or willing to spend less on cams.
While in REVS, surprises can always come on the way. Whales are hard to catch, but they will surely make your day.
Promo Tools
Traffic and live models are nothing without the proper tools to turn a visitor into a customer. Conversion rate, on the right traffic, are pretty much related to the capabilities of your website, to the content you provide. The live sex cams industry uses a wide range of tools, besides your average adult website tools. These extra tools are mostly related to online models listing and live aspect of the niche.
Each and every sponsor offers:
-Banners – be it static, animated, flash, full page (FPA), half page (HPA), iframed, you name it.
Some sponsors offer live stream samples. And I am talking about the actual live stream, as if he was registered, no gimmicks like flash pre-recorded or simulations. Some may consider this as a neat feature and most of the live sex cams affiliated websites use it. It is an embedded flash stream, that comes with different sizes and skins, and it times out after about a minute, the user having to register in order to see the rest. Unfortunately only two of the sponsors provide such a stream:
Other tools:
LiveJasmin.com YES – zipped
ImLive.com YES – zipped
Cams.com NO
iFriends.com YES – zipped
RCams – The Right Way to Promote Live Sex Cams
RCams, the affiliate live sex cams script, currently supports all listed sponsors and makes promoting live sex cams a breeze. Read the intro for a brief description of the script capabilities. You are ready to received traffic and visitors as soon as the install has completed. Your time is precious, don’t waste it on programing your website, use RCams.
content-starvation
Content Starvation
Sure, there are a lot of face to put on your website, but in the SE point of view, that is not enough to rank you high. The live sex cams has quite a lack of content when it comes to text, to what the SE reads to judge you webpage position. That of course, if you only use what the sponsors feed you. You can always run your own blog and write you unique content about any model you consider that will attract visitors. As you already heard it, content is king. So, there you have one alternative: a blog.
Another simple, but not so efficient method is to use the sponsor written blog.
The huge downside is that the content from such pre-written blogs is not unique and the odds will be that the SE will consider you `yet another` displaying that text, or splog, how we like to call it.
Another method can be imprinted with `user innovation`, as the MIT guys call it, putting somebody else to the job; however, it will not be the customer this time, but the live models themselves. More exactly, the live models profiles hold pretty relevant data, related to your website. Hence, why not making use of such data to boost the content of your website. This method is almost as effective as the unique content method (hey, you can’t beat unique content), and can be implemented in 2 different ways. Also the RCams site script already implements these two methods for you, if you are using it.
Method #1: Don’t just list banners and online models – profile them. More specific, most of the small time website just list the online models, then linking directly to the sponsor website. One way to extend your website, is to automatically pull the profiles yourself and display them on your website, instead of the sponsor website. The profile will, of course, include finally the sponsor registration link and chat link.
Method #2: Create a model archive. Summing up all the sponsors, there are more then 20,000 different models, performing as live sex cam hosts. Using all those profiles, quotes, stats, bio fields will surely expand your website considerably.
Sponsors Overview
LiveJasmin.com – AWE / Adult Webmaster Empire
ImLive.com – PussyCash
Cams.com – StreamRay
iFriends.com – ClickCash
Traffic
Before you start your adult live sex cams affiliate website, remember, cams are not free. As a visitor, you have to spend money to see the actual show. If you wanna pretend you are a free porn website, WEG Cash is where you should be headed for, that is indeed free porn. Therefore, stop filling your website headlines, link titles, backlink anchors, etc. with words like `free`. In order to get a qualified signup for which the sponsor will pay you, the visitor has to input a credit card and register. Do you expect people looking for `free` stuff to be ok with that? Bottom line: good cam traffic is not made of freeloaders.
Choose a couple of important keywords and use them. There is a whole theory on what keywords you should use and you will need a deeper analysis to decide that. You can also use the mini SEO Browser to quickly check your HTML structure and keyword density.
A good start would be getting as many inbound links to your website (link exchange) and submit your site to as many directories as possible.
One other issue is the number of outgoing links. If you list 50 online models on your webpage, and run a photo link, a chat now link and a view profile link, you instantly get 150 outbound links. Usually this doesn’t look good in the SE`s book, so try to cloak those outbound links using a redirect script or the RCams site script. Don’t forget to add a rel=”nofollow” tag to those links, either cloaked or direct.
Some Gibberish to End With
Fun fact is the G00gl3 Page Rank (PR) for each of the sponsors site and affiliate backends.
Front page: PR4
Affiliate backend: PR4
LiveJasmin.com
Front page: PR5
Affiliate backend: PR5
ImLive.com
Front page: PR5
Affiliate backend: PR4
Cams.com
Front page: PR6
Affiliate backend: PR0
iFriends.com
Front page: PR1
Affiliate backend: PR0
LiveJasmin.com Email, Instant messaging, Forum
ImLive.com Email, Instant messaging, Forum, Web contact form
Cams.com Instant messaging, Web contact form
iFriends.com Email, Instant messaging, Phone, Forum
Revshare cookies last 14 days while PPS cookies last 1 month.
Cams.com and Zango (G00gl3 result for `cams zango lawsuit`)






March 13th, 2009 at 2:12 am
Nice little (well, not so little) analysis there! To me revshare always wins in the long run. Well, except for AWE!
March 13th, 2009 at 5:51 am
Thanks.
Nice review website you run there, quite comprehensive and up-to-date. Thumbs up!